2018 Winner
St. Louis Children's Hospital
Remission Bell
J. Walter Thompson Canada
SilverBest Use of Media - Best in Out-of-Home/Ambient/Place-Based Media - Budget Under $100,000
Whenever a child has successfully completed chemotherapy at St. Louis Children’s Hospital and is cleared to go home, the milestone is celebrated with a ceremony of sorts. The family, nurses, and doctors all gather to watch these brave kids ring a golden bell. But the hospital wanted the entire city of St. Louis to hear the inspiring sound of the bell. So to pull this off, it worked with a local media company and the municipal government to produce a bell-ringing billboard that could cut through the noise of one of the busiest highways in the St. Louis area. The giant bell was programmed to ring at precisely the same time the child rang the bell in the hospital. With a budget of just $70,000, the billboard generated more than $3M in earned media.
Credits
Marketing Manager, Saint Louis Children's Hospital: Amy Connelly
Communications & Marketing Team Lead, Saint Louis Children's Hospital: Stephanie Perry
Saint Louis Children's Hospital: Jacqueline Ferman-Grothe
Saint Louis Children's Hospital: Suzanne Fontaine
Saint Louis Children's Hospital: Amy Connelly
Chief Creative Officer, JWT Toronto: Ryan Spelliscy
Chief Creative Officer, JWT Toronto: Josh Budd
Chief Creative Officer, JWT Toronto: David Federico
VP, Creative Director, JWT Toronto: Ari Elkouby
VP, Creative Director, JWT Toronto: Matt Syberg-Olsen
Creative Director, JWT Chicago: Mike Beamer
Studio Artist, JWT Chicago: Noel Margonza
Director of Sales and Marketing (Imagine It 3D): Bruce Playfoot
Pirate Audio
Associate Head of Broadcast, JWT Toronto: Jennifer Cotton
Chief Strategy Officer, JWT Toronto: Dean Foerter
Senior Partner Group Management Director, JWT Chicago: Erin Clark
Account Supervisor, JWT Chicago: Laura Doede
3D artist: Steve McArdle