1. Insights & Ideas (30%)

Introduce your case to the judges by setting up the business challenges and objectives. Then outline how you arrived at the insight that informed your planning direction, and the big idea that made your media program relevant to your consumer.

2. Media Execution (25%)

Explain your choice of medium (or media) and detail how you overcame any potential limitations. How did one medium play or build off of another? Were there hurdles in terms of coordinating and working with creative teams or media partners to execute the program seamlessly? Were there any challenges to solve in terms of generating useful metrics?

3. Innovation (15%)

List any "firsts," i.e. anything breakthrough or unprecedented, in regards to your media program, including uses of technology or advertising formats. In a case of being first out the gate, the jury must also be impressed by the way in which the breakthrough was executed (awards will not be given to "first for first's sake" or "tech for tech's sakes" entries). "Firsts" can also include a new way of using a traditional medium or existing technology, or new way of approaching media within a certain vertical or industry.

4. Results (30%)

Explain how your case delivered against your stated business objectives by providing results. Please reveal as much as possible to the jury to clearly quantify how your media program contributed to the overall success of a brand's marketing campaign. In addition to metrics and KPIs, results should provide any helpful context pertaining to ROI. Such as: Was the impact achieved with less investment than prior programs for the brand? Has the program created a platform for the brand that will require less resources going forward?