When it comes to home improvement and painting projects, inspiration can come from anywhere. In 2016, Reno-Depot Hardware and Sico created an app that could match any colour with a paint tone. To promote the app, a custom sensor was created and placed into transit shelters to capture surrounding real-life colours. The transit shelters demonstrated how smart and reactive the app could be, matching every colour change and movement with a specific tone. In addition to positive press, the execution saw more than 2,000 downloads during the app’s soft launch.