During the holiday season, Quebec’s Sports Experts created a live online game show that saw consumers dictate the outcome through their interactions and engagement. The retailer used Facebook Live to broadcast the 30-minute show in real-time, with a live host that spoke to the audience while they simultaneously operated a “crane” game by using Facebook’s reaction emojis. Working together, participants moved the crane in various directions to pick up a gift, which was then awarded to one of the users. A teaser video on social promoted the game a few hours before each start time, with the brand also sending mobile notifications to remind people to tune in.