To promote Quebec, the province’s tourism board created a three-minute spot about an American couple experiencing “A Room With Many Views.” From ocean to field, the couple woke up in front of a different landscape each morning after a helicopter transported them to four corners of Que´bec. Working with Touche´!, the brand analyzed tourism trends to create additional videos that spoke to the interests of people in different countries and featured Que´bec’s biggest attractions. Touche´! also helped the brand partner with Air Transat and Native Touch to access travel data from an audience that had already booked a trip to Que´bec.