Telus’ personalized concierge service provides customers with a dedicated rep who can anticipate their needs and make life simpler. The brand decided to show the benefits of this service to non-clients by simplifying a real-life scenario. Working with Cossette Media, it helped people sell their used items on Kijiji. To give their ads more visibility, Telus offered sellers the opportunity to use their ad space on the site. To take advantage of the offer, all they had to do was add #TelusHelpsMeSell in the title of their Kijiji listing, which would then be upgraded to Telus’ premium spot at the top of the page. The execution generated 12 million impressions, with 33,000 people adding #TelusHelpsMeSell to their listings.