Jeep engaged with adventure-seekers in a campaign that saw the brand collaborating with climbers as they explored Nepal’s mountain ranges and became the first to scale the Himalayan peaks. It created a documentary, called Unclimbed, with the eight-part bilingual series (with each episode running for eight to 10 minutes) housed on Jeep.ca. Viewers were encouraged to join an email list and receive updates from the brand, with the chance to win one of its vehicles. To promote the show, the brand had in-show integrations with eTalk, RDS and the Discovery Channel. People engaged with the content online, with the brand tracking a 67% completion rate of each episode and 350,000 visits to the site.