2017 Winner
Labatt Brewing Company Ltd.
Budweiser Red Light Glass
Anomaly & UM
BronzeBest Use of Digital - Best Use of Technology
Building on the success of the Red Light – a physical light that flashes when home teams score a goal – Bud launched a goal-synced beer glass and packaged it in specially marked cases in stores. Fans could then sync the glass with the brand’s app and celebrate Canada’s goals at home and inside bars.
Credits
VP, marketing: Kyle Norrington
Director of marketing, Budweiser: Andrew Oosterhuis
Digital director, UM: Cory Peters
VP, client business partner, UM: Ben Seaton ECDs, Anomaly: Pete Breton, Dave Douglass