2018 Winner

Ubisoft Canada (Assassin's Creed)

Exploring Ancient Egypt

Bleublancrouge

BronzeProducts and Services - Best in Entertainment

The Assassin’s Creed video game franchise has won – and lost – many fans over the years. For the latest iteration, Assassin’s Creed Origins, Ubisoft worked with Bleublancrouge to lure some of those fans back to the franchise. The team created a website, ExploreAncientEgypt.com, where gamers could book immersive guided tours within the actual game build – before it was even released. Fans then took to social to promote the site, thanks to a built-in system that allowed users to capture video of their tour for Instagram Stories. The interactive “trailers” engaged fans, with the campaign enabling the Origins edition to have the most successful launch in the Assassin’s Creed franchise’s history. In the first week alone, 1.5 million units sold.

Credits
Ubisoft Canada / Simon Joly / Content and Media Manager
Ubisoft Canada / Marie Vidal / Media Manager
Ubisoft Canada / Marie-Ève Arseneault / Content Manager
Ubisoft Canada / Garinne Bechakjian / Content & Creative Specialist

Bleublancrouge / Jonathan Rouxel / Executive Creative Director
Bleublancrouge / Dominique Bulmer / Associate Creative Director
Bleublancrouge / Adrien Heron / Copywriter
Bleublancrouge / Ugo Martinez / Copywriter
Bleublancrouge / Julien Hérisson / Art Director
Bleublancrouge / Hayley Lim / Illustrator
Bleublancrouge / Margot Brejon de Lavergnée / Illustrator
Bleublancrouge / Audrey Bourdonnais / Account Director
Bleublancrouge / Leah Léger / Account Executive
Bleublancrouge / Joëlle Laferrière / Project Coordinator
Bleublancrouge / Alexandre Lauzon / Producer
Bleublancrouge / Alexandre Bourdon / Creative Technologist
Bleublancrouge / Dave Gourde / VP Media

Fire Without Smoke / In-Game Production
Alice & Smith / Digital Production
Apollo Studios / Sound Production