Material Requirements

ACCEPTED FORMATS AND TECHNICAL SPECIFICATIONS FOR ENTRY MATERIALS

Please refer to Guidelines for details on the entry requirements. To ensure the smoothest application process, please use the Google Chrome browser. 

NOTE: ALL entries require digital files to be submitted.

1. CASE SUMMARY DOCUMENTS

  • File format: .pdf

  • Maximum 750 words. 

  • Absolutely NO agency name or logo of the entrant can appear in any part of the submission.

  • Information must be specific to the category entered, and highlight why the entry presents unique or interesting elements according to the category requirements. Do not submit the same summary for multiple category entries.  Please use the following guidelines as a structure for your submissions. Remember - the easier a case is to read, the better. Be clear and concise to ensure the jury has the best possible understanding of your work as they vote on its performance.

    1. Insights & Ideas (30%) Introduce your case to the judges by setting up the business challenges and objectives. Then outline how you arrived at the insight that informed your planning direction, and the big idea that made your media program relevant to your consumer.

    2. Media Execution (25%) Explain your choice of medium (or media) and detail how you overcame any potential limitations. How did one medium play or build off of another? Were there hurdles in terms of coordinating and working with creative teams or media partners to execute the program seamlessly? Were there any challenges to solve in terms of generating useful metrics?

    3. Innovation (15%) List any "firsts," i.e. anything breakthrough or unprecedented, in regards to your media program, including uses of technology or advertising formats. In a case of being first out the gate, the jury must also be impressed by the way in which the breakthrough was executed (awards will not be given to "first for first's sake" or "tech for tech's sakes" entries). "Firsts" can also include a new way of using a traditional medium or existing technology, or new way of approaching media within a certain vertical or industry.

    4. Results (30%) Explain how your case delivered against your stated business objectives by providing results. Please reveal as much as possible to the jury to clearly quantify how your media program contributed to the overall success of a brand's marketing campaign. In addition to metrics and KPIs, results should provide any helpful context pertaining to ROI. Such as: Was the impact achieved with less investment than prior programs for the brand? Has the program created a platform for the brand that will require less resources going forward?

    **Should you wish that any information included in your case document remain confidential (i.e., only read by the jury panel), please indicate 'Results Confidential' at the conclusion of this section. Otherwise, if your entry is awarded at the gala, the results stated in the case may be made public. 


    Limited Budget Categories: Costs to be Included     To provide a fair comparison across the category, entrants into limited budget categories are asked to include the following costs in their budget overview: - All media buy costs - All costs associated with earned media, including PR budget - All production and execution costs pertaining to the entry (if part of a larger program, such as the use of previously produced video, these costs must be included) - Influencer/celebrity/talent costs (or the relevant portion of any long-term endorsement deal) - All relevant sponsorship costs - this includes a pro-rated portion of any long-term rights deals (if you have NHL rights, a % of the annual fee must be apportioned)

    D&I Jury Prize The MIAs will reward a Gold M jury prize to a media plan that took an active stance in supporting and representing the values of diversity and inclusion through media choices, publisher and channel alignment, or involvement with, or commitment to, under-represented communities. While preparing your case summary, please highlight any relevant elements that the jury should be aware of, such as allotting a % of media investment to BIPOC-owned media companies, or any other media plan aspects of support towards diversity, equality and inclusion.

    AI Declaration Please declare if - and how - AI was used in the process of developing, creating, or executing your entry. If AI was employed, please add a brief overview of how it was used. Please also flag if AI was used to help craft/produce your case study or write your submission, and if so, please confirm that no third-party copyrights have been breached. Entries must meet Canadian advertising regulations & standards entries assessed as offensive to viewers will be disqualified.

 

2. IMAGES/SCREENSHOTS

  • File format: .jpg

  • Format: 72 DPI

These images are supporting files which show examples of the work you are submitting.

 

3. HI-RES PROMOTIONAL IMAGE

  • File format: JPG

  • Minimum 500KB, 300dpi, maximum 500MB

  • Landscape orientation

This promotional image is the one you'd like to represent your campaign, in the event of any wins. Please include the title of your program in the naming of the digital file provided (example: PROGRAM TITLE.jpg)

 

4. VIDEOS

Videos may be either supporting files that show examples of the work you are submitting, or a case summary video which showcases the entry through the lens of the selected category. Please ensure that your company name and/or logo does NOT appear anywhere in your video.

Videos of the work itself may be any length, however, case summary videos can be no longer than 2 minutes in length. Files must be uploaded, following the specifications below:

MPEG-4 H.264 

  • File format: H.264 MPEG-4 video in .mp4 file format

  • Maximum size: 500MB

  • Aspect ratio: 16:9 NTSC (1920x1080)

  • Frame rate: Up to 30 frames per second (constant frame rate)

  • Profile: Main Profile Level 3.1 - 4.1

  • Audio: AAC-LC audio up to 320 Kbps, 48kHz, stereo audio

 

5. AUDIO FILES

  • File format: .mp3

  • Maximum of 500MB

 

Rights Clearance

By submitting video, digital or print content, or any forms of entertainment, advertising or promotional materials (hereinafter "Content") as part of an entry or entries (hereinafter "the Entry") to the Media Innovation Awards competition, the entrant company grants permission to Brunico Communications Ltd. (hereinafter "Brunico") to: show, play and/or publicly exhibit the Entry or submitted Content at the awards show; to telecast such awards show; to exhibit and communicate the Entry and submitted Content to the public by telecommunication; to include the Entry and submitted Content in screenings of the award winners' reels on websites operated by Brunico, its affiliates and independent third parties; and to exhibit the Entry and submitted Content in any educational or informational setting; and to charge admission therefore where applicable. The entrant company acknowledges and agrees that Brunico may use the Entry and submitted Content, or any reproduction of the Entry and submitted Content in whole or in part, in telecasts, webcasts, exhibits, books, pamphlets, and other publications or in television broadcasts featuring award entries and for which Brunico may receive compensation. The entrant company holds all necessary rights and/or licences for such aforesaid uses by Brunico of the Entry and submitted Content, including all music and other works contained within the Entry and submitted Content. The entrant shall be responsible and shall hold Brunico, its assignees and licensees harmless for talent and/or other residuel fees or claims arising by or due to the uses of the Entry and submitted Content by Brunico as referenced herein. The entrant company submitting the Entry and Content certifies and confirms that it has the full authority to grant the rights to Brunico for the uses referenced herein, on its behalf and on behalf of any client for whom the Content and/or Entry was produced, unless Brunico is otherwise advised in writing at the time the entrant submits the Entry and Content to Brunico.