2018 Winners

2018 Winners Gallery

Data vs Car

BEST OF SHOW

Best Use of Content - Best in Consumer Engagement

GoldSugar-Crisp Spout

GoldThe App That Made Milk Cartons Sing!

Best Use of Content - Best in Brand Integration

GoldCommon Ground

SilverGoogle Home Drives Home Sales

BronzeTomb Raider - Big Brother Canada 6

Best Use of Content - Best in Branded Content

GoldCommon Ground

SilverBring Back the Bees 3.0

BronzeExplorer 150

Best Use of Digital - Best in Websites and Microsites

GoldDestination Pride

GoldExploring Ancient Egypt

BronzeFamily Tree

Best Use of Digital - Best in Social Media

GoldSugar-Crisp Spout

SilverBitcoin Bucket

SilverThe Luckiest Campaign Ever

Best Use of Digital - Best in Mobile

GoldThe App That Made Milk Cartons Sing!

BronzeHonda Waze

Best Use of Digital - Best in Augmented/Virtual Reality

GoldThe App That Made Milk Cartons Sing!

Best Use of Digital - Best Use of Technology

GoldYour Everyday Coach

SilverSafest Highway

BronzeData vs Car

BronzeDestination Pride

Best Use of Digital - Best in Location-Based Marketing

GoldData vs Car

SilverDestination Pride

SilverHonda Waze

Best Use of Digital - Best in Search

GoldMercedes-Benz Dynamic Inventory Ads

SilverMeet Your Search Bot

Best Use of Digital - Best in Data-Driven Marketing

GoldData vs Car

GoldDestination Pride

BronzeProgrammatic Precision at scale

Best Use of Media - Best in Video

GoldPlay Less Nice

SilverBMW X3 Launch

BronzeProgrammatic Precision at scale

Best Use of Media - Best in Audio

GoldAir Time

SilverHoliday Cards No One Wants to Receive

Best Use of Media - Best in Content Publishing

GoldBring Back the Bees 3.0

BronzeA Trip Back in Time to 1937

Best Use of Media - Best in Out-of-Home/Ambient/Place-Based Media - Budget Under $100,000

GoldReskinning Queen Street West

SilverRemission Bell

BronzeKusama Exhibition - Infinity Mirrors

BronzeStand With Us To #EndBullying

Best Use of Media - Best in Out-of-Home/Ambient/Place-Based Media - Budget Over $100,000

GoldOur True Colours

SilverSickKids VS - All In

BronzeYour Everyday Coach

Best Use of Media - Best in Experiential/Special Event/Stunts - Budget Under $100,000

GoldRemission Bell

SilverYour Everyday Coach

Best Use of Media - Best in Experiential/Special Event/Sunts - Budget Over $100,000

SilverExplorer 150

BronzeRoyal Wedding

BronzeThe Stare Down Game

Best Use of Media - Best Integrated Campaign - Budget Under $250,000

SilverPollen Alerts

Best Use of Media - Best Integrated Campaign - Budget Over $250,000

GoldSickKids VS - All In

SilverCommon Ground

BronzeData vs Car

BronzeYour Everyday Coach

Niche Marketing - Best in Niche Targeting

GoldDestination Pride

BronzeInspiration is a Monster

BronzeMy Liver - Pee Sensor

Niche Marketing - Best in Sponsorships

SilverPlay Less Nice

SilverWarning: Do Not Attempt

Niche Marketing - Best in Youth Marketing

GoldSugar-Crisp Spout

SilverBring Back the Bees 3.0

BronzeStand With Us To #EndBullying

Products and Services - Best in Consumer Goods

GoldThe App That Made Milk Cartons Sing!

SilverExplorer 150

Products and Services - Best in Alcoholic Beverages

SilverBeer Compass

BronzeHalloween Banner Ad Curse

Products and Services - Best in Durable Goods

GoldOur True Colours

SilverGoogle Home Drives Home Sales

Products and Services - Best in Finance and Services

SilverHe to She

SilverStand With Us To #EndBullying

Products and Services - Best in B2B Marketing

BronzeBMO Connect

Products and Services - Best in Travel and Tourism

SilverData vs Car

SilverFrom Montreal, With Love

BronzeConnecting America

Products and Services - Best in Retail

GoldYour Everyday Coach

SilverReskinning Queen Street West

BronzeHomecoming

Products and Services - Best in Entertainment

GoldThe Luckiest Campaign Ever

BronzeExploring Ancient Egypt

BronzeKusama Exhibition - Infinity Mirrors

Products and Services - Best in Public Service

GoldDestination Pride

SilverAnything But Sorry

SilverSickKids VS - All In

Products and Services - Best in Pharma

SilverPollen Alerts

BronzeTUMSFast

Best Media Insights - Best Launch/Relaunch

GoldYour Everyday Coach

SilverSickKids VS - All In

BronzeHomecoming

Best Media Insights - Best New Metrics

GoldSell More Cars with Predictive Modelling

BronzeHalo Pilot

Best Media Insights - Best New Insight

BronzeData vs Car