2019 Winner
Coalition for Gun Control
Trigger Change
Zulu Alpha Kilo + UM Canada
SilverPublic Service - Best Use of Media - Best in Out-of-Home/Ambient/Place-Based Media
Toronto has seen incidences of violent gun crime rise 42% since 2013. Since it’s easy to ignore something if you’re not directly affected by it, The Coalition for Gun Control devised an in-yourface campaign that put the issue in the public eye with jarring installations, including a 13-foot bullet sculpture that was displayed at City Hall and transparent outdoor signs that were gradually filled with bullet casings, obscuring the city skyline. Outdoor placements, in-theatre PSAs and testimonial videos further drove viewers to TriggerChange.ca, which hosted an online petition for tougher action on handgun control that was signed by 23,000 and endorsed by the city’s Mayor.
Credits
Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Designer: Ryan Booth Art Director: Andrea Por, Michael Romaniuk Writer: Christina Roche, Patrick Godin Media Agency: UM, Cineplex Media Media Agency Planner: Amalia Galanis, Kate Mateer, Diana Gilano, Debi Kingston Agency Print Producer: Laura Dubcovsky Mac Artist: Greg Heptinstall, Brandon Dyson Pavel Petrycki, Anna Harju Producer: Lorrie Zwer Account Team: Rob Feightner, Matt McGrath Strategic Planner: Spencer MacEachern
Client (Company): Coalition for Gun Control Clients: Wendy Cukier, Meagan Trush, Sarah Allen Eagen
Production House: Zulubot Director: Zak Mroueh, Barbara Shearer Production House Producer: Barbara Shearer Director of Photography: Martin Wojtunik, Rob Dutchin
Video Post Facility / Editing Company: Zulubot Editor: Jay Baker, Jessie Posthumus, Daniel Shapiro Compositor / Online: Trevor Lewis Colourist/Transfer: Trevor Lewis
Audio Post Facility/Music House: Zulubot, Pirate Audio Director: Daniel Hewitt, Chris Tait Producer: Lorrie Zwer, Lauren Davies Engineer: Stephen Stepanic Photographer: Shereen Mroueh Printer: Media Resources Inc, Performance Solutions, Flash Reproductions