2019 Winner

Interac

Earning Curve

Zulu Alpha Kilo + Media Experts

BronzeProducts and Services - Best in B2B Marketing

When starting a business, entrepreneurs often turn to those who truly understand the unique struggles of going it alone: other entrepreneurs. This insight led Interac to launch the branded podcast Earning Curve. Wanting to position itself in the business community as a technology partner versus simply a payment brand, Interac turned to content (instead of advertising) and enlisted high-profile tech leader and Dragons’ Den entrepreneur Michele Romanow to host the six-episode series, which includes conversations about how to overcome the obstacles to success. Promoted through social teasers, audio trailers and on other related podcasts, Earning Curve was the only branded podcast on Apple’s “Best of 2018” list, it reached 52,000 listeners, and increased traffic to the Interac Business Solutions website by 80%.

Credits
AGENCY: Zulu Alpha Kilo CHIEF CREATIVE OFFICER: Zak Mroueh CREATIVE DIRECTORS: Gail Pak, Irfan Khan ART DIRECTOR: Michael Romaniuk WRITER: Patrick Godin MEDIA AGENCY: Media Experts MEDIA AGENCY PLANNER: Richard Ivey DIGITAL PRODUCER: Nadaa Baqui STUDIO DIRECTOR: Greg Heptinstal ACCOUNT TEAM: Robyn Morrissey, Erin McManus GROUP STRATEGY DIRECTOR: Heather Segal BRAND INNOVATION DIRECTOR: Sean Bell ACCOUNT TEAM: Robyn Morrissey, Erin McManus GROUP STRATEGY DIRECTOR: Heather Segal BRAND INNOVATION DIRECTOR: Sean Bell

CLIENT (COMPANY): Interac Association CLIENTS: Andrea Danovitch, Olivia Akins, Lauren McKay

PRODUCTION HOUSE: Gimlet Creative/Transmitter Media

POST PRODUCTION: Zulubot EDITOR: Jarvis Alston