2019 Winner

Tim Hortons

The Away Game

Zulu Alpha Kilo + UM Canada

BronzeNiche Marketing - Best in Sponsorships

If it seems like every other kid in Canada plays hockey, the story in Kenya is an entirely different story. Only one hockey team in the entire country exists. And they have no one to play against. After discovering Kenya’s Ice Lions, the sports most unlikely team, Tim Hortons brought the team to Canada to play alongside superstars Sydney Crosby and Nate McKinnon. A long-form film, dubbed “The Away Game,” was adapted for Instagram Stories, Instagram TV and Facebook Video. And the original 18-minute version was aired on Rogers’ Sportsnet during a Pittsburgh Penguins game. The campaign was a breakaway success. Not only was the video viewed eight million times, but it increased store traffic by 3% (an extra 4,500,000 guest visits) and helped vault Tim’s back among the country’s most influential brands after falling steeply out of favour.

Credits
Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gerald Kugler, Rodger Eyre Art Director: Michael Siegers Writer: Jonah Flynn Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald, Charlotte Coulson Planning Team: Tim Hopkins, Sean Bell Media Agency: UM Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik Client (Company): Tim Hortons Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Rae Clem, Julie Granger, Mackenzie Biddie Marketing Consultant: Rob Forbes (Forbes Sports Marketing) Media Agency: UM Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik PR Agency: North Strategic / Citizen Relations PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan French Partner Agency: The French Shop Production House: Artifact Nonfiction, Zulubot Director: David Grabias Production House Producer: Bryce Brentlinger Executive Producer: Anne Edgar Director of Photography: John Minh Tran Second Camera: Scott Burton, Chris Goll Segment Producer: Courtney Dickson Kenya Producer: Anita Kasera Sound: Alex Chege, Nick Davey First AD: Scott Weatherall Video Post Facility / Editing Company: Zulubot Editor: Jay Baker Assistant Editor: Jessie Posthumus Additional Editing by: Robbie Haring Story Editor: Barbara Shearer Post Production: Alter Ego Compositor / Online / Senior VFX Artist: David Whiteson Colourist/Transfer: Eric Whipp, Wade Odlum Assistant Colourist: Erik Bayley Compositor / Online / Senior VFX Artist: David Whiteson, Eric Perrella Post Producers: Julie Neff, Hilda Pereira, Jane Garrah Audio Post Facility/Music House: Eggplant Music & Sound Audio Director: Adam Damelin Music Composers: Adam Damelin / Iain Gardner / Jeff Elliott
Producer: Nicola Treadgold Engineer: Nathan Handy