2019 Winner
Fountain Tire
Truck-Thru
FCB Canada
BronzeProducts and Services - Best in Automotive
Grabbing a coffee on-the-go without getting out of the vehicle is not a luxury available to truckers whose rigs are far too big for drive-through windows. As a result, stopping for a quick cup contributes to lost time on the road. To help reduce this pain point of its customers, Fountain Tire created the “Truck-Thru,” a drive-up window made for truckers. To reach road warriors with the message, FCB Canada and Guru Media placed ads where truckers would see them – at rest stops, on the roof of passing cars, and dispatched on CB radio. The “Truck-Thru” made stops across Fountain Tire’s Western Canada stomping grounds. Aside from making the day of long-haul drivers, the stunt generated 55 new fleet leads and contributed to a $4.6 million increase in sales.
Credits
AGENCY:
Nancy Crimi-Lamanna – Chief Creative Officer Jeff Hilts – Chief Creative Officer Matt Antonello – Group Creative Director Noel Fenn – Group Creative Director Shannon McCarroll – Copywriter Tayler-Lee Resar-Teese – Art Director Mark Mason – Art Director Christine Michalejko – Producer John Pace – Group Account Director Chris Flynn – Account Executive Adrian Bailon – Project Manager Shelley Brown – Chief Strategy Office Eryn LeMesurier – Planning Director Chris Perron – VP Managing Director
Anthill Films (Production House): Scott Jewett – Line Producer Ian Dunn – Partner, Executive Producer Jason Manning – Director of Photography Zach Rampen – Camera Operator
Offline/ Editorial: John Evans – Editor, Freelance, The Editorial Factory
Online/ Transfer: Sim Post Alex D’Avolio – Producer James Murdy – Sales Director
Vapor RMW: Ted Rosnick – Director Ryan Chalmers – Engineer Kat Stewart - Producer
FUEL:
Bruce Ellis – Print Producer
MEDIA: Guru Media
PR: Covalent Communications