2026 Nominees

CampaignAgencyClient
Assemble the WorldDentsu CreativeIKEA
Awful Alarm ClockSaatchi & SaatchiHaleon (Buckley's)
Beyond the BlackoutUM / TBWABMO
Boost BoardsOmnicom Media / UM / CourageNestlé (Boost)
Bullet HolesLG2Quebec City Police
Busch BaleboardsStarcom / CitizenAB InBev (Busch)
Canada, naturallyInitiativeDestination Canada
Canadian Tire Black Friday: Shopping Worth WatchingTikTokCanadian Tire
Cherokee WildlifeStarcomJeep
Crave O'ClockMedia ExpertsPizza Pizza
Data Signals You Can Bank OnPHD Tangerine
Defining HelpEpitaphKids Help Phone
Destination DataMedia ExpertsWestJet
EV4 LaunchInnoceanKia
Falling LeafDentsu XDairy Queen
Fridge LabelLG2MAG
Game On BallDentsu CreativeTrue Hockey
General Motors SearchCaratGeneral Motors
Injured PostersLG2Canac
KFChicane x F1: Hack The TrackUM / CourageKFC
Masala The MovieUM / RethinkMcCain Foods
McMike: The Perfect Cultural MashupOMDMcDonald's
Mike's Playoffs 2026Cossette MediaRONA
Moving MonumentsInitiativeDestination Toronto
Neighbourhood Stadiums - turning split loyalty into a media advantageCossette MediaOLG (Proline+)
Nirvanna The Bank, The Show, The Movie, The BillboardUM / TBWABMO
No Compromises. Choose Better.Dentsu XPolestar
Pillow Fight ChampionshipAngry ButterflyHush
Proving Demand CreationiProspectAll-Clad
Scotties Meets Scottie Barnes: An NBA Superstar Partnership That Broke an Old Naming HabitWPP MediaKruger Products (Scotties)
Shark Air PurifierHorizon MediaSharkNinja
Sur SurCartierÉlections Québec
The “Pestacle”: Rewriting TraditionTouchéProducteurs de lait du Québec
The AI Engine That Put Hyundai On The ShortlistInnoceanHyundai
The Can-Am DerbyCossette MediaBRP (Can-Am)
The First CourseInitiativeIndigenous Tourism Ontario
The Game is the SignalCartierHLRBO
The Most Boring Reddit EventCossette MediaBRP (LYNX)
Unpackaged GoodsCaratIKEA
Victory, But First, ProteinFUSE Create / T1Maple Leaf Foods
Wish SongZulu Alpha KiloMake-A-Wish