The Bank of Montreal and Wavemaker aimed to connect with small business owners via “BMO Connect.” The team brought experts from Facebook, Twitter, YouTube and LinkedIn together for a free one-day Social Media Summit. The event was promoted across social, but also throughout BMO’s network, including local branches and community programs. For those who couldn’t attend in person, “snackable” video tips were offered from each platform. Facebook Live Q&A events followed the summit, with a range of experts and guest entrepreneurs talking about their own social media experiences.